Your website is an essential calling card to your current and potential customers. Thinking as them, here are 3 Things Every Page of Your Business Website Should Have.
The reason they should be on every page is because a potential client can visit your site through any page, not just your home page. Also, the consistency makes them feel comforted and that they know what to expect when visiting your website and therefore your business.
1) Your Unique Selling Proposition (USP)
› Use a tagline, an image, or other text
Remind your customers why the do business with you on every page of your website.
2) Multiple Ways to Contact the Business
› Phone
› Email
› Location
› Social (Facebook, Twitter, etc)
Please, please, please don’t make your customer search for a way to contact you!
3) Clear Navigation
› across the top or down the left side of the page
Help your customer find what they need quickly and easily. You want them to spend time on your site, so make it easy for them by putting the navigation in places they are used to seeing it.