Diary of a Tech Startup Gal – April 2012

Posted on Apr 1, 2012 | 0 comments

See Magazine April 2012

This month’s See Magazine is all about the power of compassion. It’s definitely worth your time to read.

My article this month focuses on Startup Weekend. What happens during the weekend and what happens when you win!

Here’s a sneak peek:

“I think you guys might be the dark horse”, Chris declared on Sunday morning as he checked out my team. Turns out he was right… We won Startup Weekend.


Startup Weekend is a 54-hour competition where 100 people turn ideas into companies.


Here’s how it works. On Friday night, everyone that has an idea pitches. Then, we vote and slash the ideas to around 12 that form teams. The teams work their booties off until Sunday night building a prototype and validating the market. On Sunday night, the teams pitch to the judges, a panel of successful entrepreneurs and investors.


Winning is a big deal.


Zaarly won a year ago and is now in Fast Company as one of the “Most Innovative Companies”.  The top three winners from last Startup Weekend, Look.io, Skilloop, & Omaze have all raised money and two are available to the public. LA Startup Weekend winners excel so people in the startup scene pay attention.


In August last year, I stressed, cursed, cried, and learned through my first Startup Weekend. My team placed fourth. Since then, I’ve started my company with Ben so I didn’t even want to go to this weekend. Ben talked me into it, saying I’d learn something. Oh my, was he right.


Friday night, Gregg pitched an idea for a visual shopping cart widget that would go on a single shopping site. Yawn. He asked me to join his team and I said yes only because we are friends. The rest of the team was Scott, a marketing/biz guy, Jake, another dev, and Nina, a 17 year-old with her own fashion site.


To the whiteboard!


As we were talking the idea out as a team, both Nina and I were adamant that cross-site shopping was how we really shopped online. I whipped out my “Kristi’s Wedding” doc that had multiple outfits and accessories from multiple sites to show the guys how women really shop.

For the full article, check it out in See Magazine. It starts on page 22.

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